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of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... acknowledging at the time that, while French Connection's international and licensing businesses in North ...
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made and owned by the consumer. Today s consumers are more socially connected; they are persuaders who ... consumers are more connected in one sense, it has also driven real, personal interaction further away ...
you give up the direct connection to your consumer, you give up everything.' How can marketers ... 's different social channels add up to hundreds of millions of direct connections with the consumer. If you ... is in the product and experiences we provide, and second, through the meaningful connections we provide. I used ...
its hunt for an agency to help strengthen Speedo UK s connection to swimming and watersports ...
connect with a 14- to 19-year-old audience,' she explains. A part of this focus includes the Adidas ...
considered it before. Warehouse hired Jennifer Roebuck, the former French Connection head of digital and e ...
The lifestyle and clothing brand wants to connect with modern urbanists , which it defines as young people who take inspiration from urban culture, music and media. Canoe will be handling all aspects of the clothing brand s PR, consumer, trade and retail in both lifestyle and performance sectors ...
Bailey is connected and inventive, embracing new customers and transforming his brand. Connected ...
and connected group, with a modern outlook. These women spent an estimated total of 92m on the UK high ... on brands and new products; 75% use Facebook to better connect with friends and family. 3. GYN feels ...
and Waitrose, for example, really articulated its proposition and emotional connection.' For White ... really want to build that connection with.' Sands identifies three consumer trends: a desire to buy ... the next 12 months hold that will help brands connect with consumers? For Sagar it's all about online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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