Kopparberg 'un-established since 1882' by RKCR/Y&R
15 May 2012
to connect it with unconventional lifestyles, innovation and music.
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Brand Manager of the Week: Malcolm Parkinson
23 May 2012
'. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
to connect with pop-culture and entertainment and providing them with unparalleled experiences in relevant ...
Gallo teams up with Universal Pictures for film club drive
08 May 2012 | by Gemma Charles
-media initiative aimed at creating deeper connections with consumers.
Pepsi releases limited-edition Michael Jackson cans for global push
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
and epic, live events, so that they can continue to connect with Jackson's music and honour his legendary ...
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked off a review of the business last year in a bid to connect with its younger customers. The agency ...
Nestle buys Pfizer's baby food unit for $11.85bn
23 Apr 2012 | by John Reynolds
on the Chinese market and boosting its dominance over French rival Danone.
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
it is essential that projects are developed within a 'connected environment and (are) easy to share peer ... ? Yes. Teens live in a virtual world and I want to be in a digital world, but I also want to connect ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ... to make sure his mission to connect with Starbucks customers remains on course. THREE CHALLENGES FACING ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
