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My Media Week: Paul La Fontaine

'm looking for how connected they are. Wednesday Board of directors call using the landline phone ... no television connection I watch the end of a forgettable movie I have downloaded via iTunes to my Mac while ...

Think BR: Connected TV uncovered

What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...

Facebook and Twitter target UK SMEs with adspend giveaways

cities this summer. Meanwhile, Twitter is also trying to connect with small businesses. Last week at a ... to keep pace so they can connect with customers in the UK and abroad, and continue to promote British ...

National Lottery promotes its 'genuine' Olympic contribution

are actually connected with helping the top athletes train to win medals." Print ads will also run, starring ...

Consuming the digital Olympics

The growing role of smartphones and tablets, the advent of 3D television and connected TVs, the increase in broadband speeds, the growth of Twitter - which was still extremely niche in 2008 - and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ...

Unilever partners with News Corp and Viacom for digital content

by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect

Consumers and their mobile devices

How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME...in tablet ownership in the second half of 2011 alone. Now more than ever before, connected devices ... harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively ... and how they inform the decision-making process will all help marketers to connect with their intended ...

Large-scale NFC ads trial gets 3,000 people to interact

The trial, carried out in the town by Kinetic and JCDecaux in March, found 78% of people who connected to a poster using NFC said they were positive about the experience and cited the ease of use of NFC as the reason for the trial s success. When those who interacted with the posters using an NFC ...

Think BR: What brands can learn from start-ups

and the rise of social has connected 40 million UK computers and turned them into 40 million community centres ... and brand connection from making their own shoes - under branded guidance, of course - rather than buying ...

Bet365 to sponsor French Open on ITV

's coverage of the 2012 French Open tennis tournament at Roland Garros....partnership." ITV won the rights to the French Open in October last year. The tournament was previously ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.