Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
frequently and give them an emotional connection to the brand. With Murphy revealing that customers ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... acknowledging at the time that, while French Connection's international and licensing businesses in North ...
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
Anthony Hilton: Tesco loses out in likeability stakes
17 May 2012 | by Anthony Hilton
of Tesco. It is interesting how all supermarkets have lost their connection with the opinion formers ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
which can be found in BP Connects up and down the country. There is also some confusion over ...
Brand Health Check: Aquascutum
03 May 2012 | by Kim Benjamin
an ageing customer base and failed to connect with a higher spending, younger audience. Most of its ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
that directly connects a user s handset to a specific Wi-Fi network. All of these demonstrate ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ... to make sure his mission to connect with Starbucks customers remains on course. THREE CHALLENGES FACING ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
. Then there s Nicolas. The eponymous French family opened their first Parisian stores in 1821. In 1922, they invented ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
sponsor, the ads will make lighthearted connections to the Games, with one execution featuring Minogue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
