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How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME...in tablet ownership in the second half of 2011 alone. Now more than ever before, connected devices ... harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively ... and how they inform the decision-making process will all help marketers to connect with their intended ...
The trial, carried out in the town by Kinetic and JCDecaux in March, found 78% of people who connected to a poster using NFC said they were positive about the experience and cited the ease of use of NFC as the reason for the trial s success. When those who interacted with the posters using an NFC ...
on the way consumers change their brand preference. Thanks to constant connectivity, they are more vocal than ... for the connected consumer to report on a bad experience, in real time, while feelings are still raw. Comments ...
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... will be eclipsed by social. Virgin Media has the most successful connected TV there is...so it s not so much a ...
@DanBryantRD In the age of hyper-connectivity and social media, it seems even more ludicrous that someone ...
to connect quickly with viewers and it delivers a call to action through defined response channels. Now ... Viewers don t want to be bombarded Simplicity and intuitiveness are key (therefore connectivity ...
seeing with PC internet advertising for years, enabling agencies to deliver connected campaigns across ... with the creative potential of mobile and how it can now form part of a connected cross-platform campaign. Apple ...
of 'Connecting people'. For many years, it served the brand well. Then devices shifted their centre of gravity ...
are at the top of everyone s call lists. Cameron said the brief was very much about connecting with trade ...
to improve connectivity (from WiFi on the London Underground before the Games, including the delivery ... become a "super-connected city" with 80-100 megabites per second superfast broadband. At the end ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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