Search results for French Connection

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New business leagues (7 October 2011)

07 Oct 2011

101 moves up to 9th place in the creative league after winning the French Connection account

Connections Awards

27 Feb 2003 | by Marketing magazine

Marketing magazine's annual Connections Awards report.

Connecting Firm-level learning with performance

14 Jan 2002 | by T Ambler, C Styles

This paper links organizational learning with performance by synthesizing the existing literature with two additions, "animal spirits" and zero-sum resources. The result is a measurable performance model. A paper by T Ambler, C Styles

Can technology brands connect with women better?

19 Sep 2007 | by Vox pop

Consumer electronics brands will miss out on £600m this year because they are failing to connect

Business Marketing: Connecting Strategy, Relationships And Learning - Ise

01 Jul 2001 | by Robert Dwyer and John Tanner

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. By Robert Dwyer and John Tanner

Will a free men's magazine succeed?

31 Jul 2007 | by Vox pop

The weekly magazine, to be called ShortList, is being launched by a new company fronted by former FHM editor Mike Soutar and backed by film producer Matthew Vaughn and French Connection founder ... , the Scottish publisher; French Connection's Marks; and film and media company, Marv Partners, led by Vaughn ...

When adverts get annoying - when do viewers switch off?

16 May 2007 | by Vox pop

of homophobia. Also in the top ten is French Connection, whose TV ad ended with two women kissing each other ...

The effectiveness of UK video campaigns

01 Aug 2011 | by DoubleClick Rich Media

Creating an emotional connection is a key element in the success of an online ad, according...and audio helped build a story around the athletes and generate a strong emotional connection. Nick Adams ... an emotional connection. Getting the viewer to initially attend to an ad is not enough. Once attention is drawn, an ad must create and maintain an emotional connection or the viewer will quickly disengage ...

Sport, movies and the pub: how we spend our leisure time

20 Dec 2010 | by YouGov

Brands need to be increasingly savvy if they are to capitalise on opportunities to connect...seeking to connect with consumers when they are out and about. How we like to spend our leisure time ... s Unlimited Card. Connecting with consumers during their leisure time is paying huge dividends to a brand ... that brands need to be increasingly savvy if they are to capitalise on their opportunities to connect ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME...in tablet ownership in the second half of 2011 alone. Now more than ever before, connected devices ... harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively ... and how they inform the decision-making process will all help marketers to connect with their intended ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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