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French Connection hires Shilland and Co

High street fashion company French Connection has appointed Shilland and Co to handle a consumer...High street fashion company French Connection has appointed Shilland and Co to handle a consumer media campaign for its new mail-order outfit, French Connection Buy Mail. Shilland will target 18- to 30-year-old men and women with the new service, which was launched late last year. ...

French Connection eyes young shoppers online

LONDON - French Connection is targeting 16- to 24-year-old consumers with a digital drive...Connection. Last August French Connection handed its 2m ad account to Yellow Door with a brief to develop ... and the arts. It will run in conjunction with the retailer s current print and outdoor campaign. French Connection has created a branded website at www.anewmovement.com , which allows users to win tickets ...

French Connection strays from Beattie for new brief

LONDON - French Connection is in talks with Yellow Door, a specialist retail ad agency, about a.... The decision is understood to be linked to poor ongoing sales performance, which saw French Connection's pre ... as instrumental to this growth. A spokeswoman for French Connection said: "We have been talking to Yellow Door ...

Beattie ends fêted relationship with French Connection after ten years

LONDON - Trevor Beattie has ended his decade-long relationship with French Connection....the fortunes of French Connection after devising the controversy-courting fcuk brand campaign for the label ... ." French Connection was a founding client of BMB when the agency launched in May 2005. A spokeswoman for French Connection would not comment. If you have an opinion on this or any other issue raised ...

French Connection hands £2m task to Yellow Door

LONDON - French Connection has appointed Yellow Door to its £2m ad account....of models in French Connection clothes, will carry no strapline. The appointment follows the departure ... Bungay (Marketing, 5 July). French Connection was one of the first account wins for the agency, which ... but failed to arrest a decline in French Connection's like-for-like sales, which fell 2% between January ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

Fcuk fashion is the copy line for the French Connection ad campaign....Fcuk fashion is the copy line for the French Connection ad campaign. And it isn t a ... to generate the PR-ad spend multiplier that comes from integration. With French Connection, all ... is difficult to control. It can even happen unintentionally, as in the case of Club 18-30. French ...

Private View: Mick Mahoney and William Woodhams

French Connection's marketing director William Woodhams joins Euro RSCG's Mick Mahoney in reviewing...season next year. Client William Woodhams Marketing director, French Connection ...

FCUK rapped by ASA for condom giveaway e-mail

French Connection has fallen foul of the Advertising Standards Authority (ASA) once again over an e

FCUK in hot water again with suggestive fragrance ad

LONDON – The advertising watchdog has upheld a complaint against French Connection about a print ad...French Connection said had been responsible for placing the ad. It said that the ad was originally ... time the ASA has ruled against French Connection in the last 12 months. An ASA ruling in July means ... to be amended. In March, it asked French Connection not to use its the FCUK logo in unsolicited catalogues ...

Helen Dickinson on retail: Fashion retailers feel the squeeze

You may have seen that French Connection recently issued its second profit warning in eight months...is struggling to compete against some of the discount fashion stores. In that respect, French Connection ... has to be felt elsewhere - which brings us back to the analysts' comments about French Connection ... afield. Now the mid-tier of clothing retailers - New Look, Next, French Connection et al - are feeling ...

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