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French Connection returns to cinema

LONDON - French Connection, the fashion retailer, is returning to cinema after a six year absence...buying. The shift back to cinema is significant for French Connection, which has more recently ... . William Woodhams, marketing director at French Connection said: "We wanted to shift perception of our ... 's commercial director, Jeremy Playle said that French Connections decision to run a cinema campaign showed a ...

OPINION: Newland on ... French Connection

'll now opine on TBWA\London's long-running French Connection work...., not least because it's an obvious idea and often the obvious ones are the best. Young French Connection ... of its latest T-shirts. French Connection believes in the power of advertising and has had a consistent ... . The thoroughness and creativity of French Connection's media strategy means that we've all seen that fcuk logo over ...

French Connection strays from Beattie

French Connection is in talks with Yellow Door, a specialist retail ad agency, about a brief.... The decision is understood to be linked to poor ongoing sales performance, which saw French Connection's pre ... seen as instrumental to this growth. A spokeswoman for French Connection said: "We have been talking ...

Brand Health Check: French Connection

For almost a decade, French Connection's FCUK advertising has been central to the brand. Legend ... spotted 'FCUK' contained in a fax to the UK from French Connection's Hong Kong office. The fashion ... theme, BMB's last French Connection ad was the controversial £2m 'Fashion versus Style' campaign ...

Brand Health Check: French Connection

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... acknowledging at the time that, while French Connection's international and licensing businesses in North ...

French Connection drops the FCUKing slogan

LONDON - French Connection is scrapping its infamous FCUK slogan from its advertising in response...and non-clothing products. "FCUK is interchangeable with French Connection as the company's name ... by moves by the retailer to downgrade the logo. Last summer, French Connection tested an unbranded store format called 191 in an attempt to combat consumer apathy towards the FCUK brand. The French Connection ...

French Connection buys out US partner

High-street clothing chain French Connection has bought out its joint venture partner in the US...LONDON (Brand Republic) – High-street clothing chain French Connection has bought out its joint ... has held sole US distribution rights to French Connection since the UK retailer bought into it in 1996 ... to hold non-executive board membership. Earlier this year, French Connection announced plans to double ...

French Connection teaser previews 101 work

Fallon breakaway 101's first work for French Connection has emerged in the form of a trailer..., outdoor and in store windows. Flintham was responsible for French Connection's previous 'The Man ... doors in January . French Connection appointed 101 as a creative consultant in February ...

French Connection activates online customer reviews

French Connection, the high street fashion retailer, is ramping up its digital activity by offering...Using Bazaarvoice's social commerce platform, French Connection will urge customers to rate ... with the start of French Connection's second ad campaign under the strapline, "The man and the woman" today ... to buy products featured. Jennifer Roebuck, French Connection's director of ecommerce and digital ...

French Connection drops 'tired' FCUK from advertising

LONDON - French Connection is ditching its FCUK slogan, fearing it has become over-used and tacky...French Connection store windows currently feature a series of faceless mannequins with their hands ... ?" before finishing with a blank screen. French Connection's share price dropped by more than 10% last ... but it is now accused of being tired. FCUK was used as an abbreviation by French Connection staff ...

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