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of the car going on sale in the autumn of 2011. The challenge was to connect with a younger, urban, design ... To build anticipation for the new Range Rover Evoque To connect Range Rover with a new audience ... created his spring/summer 'look book' in a series of shoots. When connected, the locations of the shoots ...
you give up the direct connection to your consumer, you give up everything.' How can marketers ... 's different social channels add up to hundreds of millions of direct connections with the consumer. If you ... is in the product and experiences we provide, and second, through the meaningful connections we provide. I used ...
'campaign map' plotting how every element was connected, with social media at the core. People were ...
, it is always worth marketers connecting with them to get ahead of regulation", he says. "We all operate ...
but great for us planners. Combining this with a better user experience (hardware and connection speeds can ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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