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CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing
05 Sep 1997 | by NICK PURDOM
Last year Gordon s launched its Perfect Serve campaign to train bar staff how to serve gin and tonic to counter a decline in Gordon s share of the drinks market, attributed to the unappetising way it is often served.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
