16 Oct 1998
| by SOPHIE BARKER
Jay PR has been appointed by software firm GT Interactive Software
to promote its Humongous...Jay PR has been appointed by software firm GT Interactive Software
to promote its Humongous Entertainment range of children s computer
games.
The agency will focus on gaining press coverage of the games in the
national newspapers and specialist children s, parenting and women s
titles.
...
27 Mar 1998
| by SOPHIE BARKER
GT Interactive, the world s second largest software producer, has
appointed Jackie Cooper PR...GT Interactive, the world s second largest software producer, has
appointed Jackie Cooper PR ...
others for the account. GT s
incumbent agency was youth PR specialist Coalition. Jackie Cooper
reports to GT s European communications head, Paul Fox.
GT is the second largest games manufacturer ...
05 Sep 1997
| by NICK PURDOM
Last year Gordon s launched its Perfect Serve campaign to train bar
staff how to serve gin and tonic to counter a decline in Gordon s share
of the drinks market, attributed to the unappetising way it is often
served.
18 Jan 2010
| by Gemma O'Reilly
Sports PR agency Prism has been hired to manage a global campaign for the soon-to-launch FIA GT1...The agency has been appointed by organisers SRO Motorsports Group to provide strategic counsel and PR via its global network. The championship features iconic marques such as Aston Martin, Corvette, Ford, Lamborghini, Maserati and Nissan. The 2010 GT1 season features ten rounds on four continents ...
05 May 2000
| by JENNIFER WHITEHEAD
The GTS Group, the owner and operator of Europe s largest internet
and telecommunications network...The GTS Group, the owner and operator of Europe s largest internet
and telecommunications ...
of public relations at GTS. The agency
will work at board level on PR strategy and tactics, which will then be
rolled out across Europe by local agencies. Noiseworks will also handle
the UK campaign.
GTS has ...
03 Dec 1998
| by IAN DARBY
PlayStation s youth marketing
activity.
Such software includes GT Interactive s Abe s Oddysee, which ...
is 95:5. GT is now focusing heavily on females
for the sequel, Abe s Exoddus, which is due to launch ...
of communications
at GT Interactive.
Sony PlayStation is also expanding the market with products ...
12 Jan 2012
| by John Owens
had a PlayStation 3, a copy of racing game Gran Turismo 5 (GT5) and an internet connection. The PR ...
to attend Mercedes-Benz World, where they competed to record the fastest lap times on GT5. The six ...
Gear's test track at Dunsfold, while the six winners competed with him virtually in GT5 'pods ...
18 May 2012
| by Sara Luker
The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad.
The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share.
Rishabh Jaipuria, head of online ...
09 Jun 2000
| by GIDON FREEMAN
The joint managing director of Manchester-based Communique PR,
Brian Beech, has been made redundant.
Beech was told of the decision by CEO Paul Carroll last week and left
the company with immediate effect. He had spent four years as joint MD,
having joined from GT PR.
Carroll said ...