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STOP PRESS: GT Interactive appoints Jay PR

Jay PR has been appointed by software firm GT Interactive Software to promote its Humongous...Jay PR has been appointed by software firm GT Interactive Software to promote its Humongous Entertainment range of children s computer games. The agency will focus on gaining press coverage of the games in the national newspapers and specialist children s, parenting and women s titles. ...

Jackie Cooper gets top score for GT games PR

GT Interactive, the world s second largest software producer, has appointed Jackie Cooper PR...GT Interactive, the world s second largest software producer, has appointed Jackie Cooper PR ... others for the account. GT s incumbent agency was youth PR specialist Coalition. Jackie Cooper reports to GT s European communications head, Paul Fox. GT is the second largest games manufacturer ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

Last year Gordon s launched its Perfect Serve campaign to train bar staff how to serve gin and tonic to counter a decline in Gordon s share of the drinks market, attributed to the unappetising way it is often served.

Sports shop Prism brought in to promote GT1 World Championship

Sports PR agency Prism has been hired to manage a global campaign for the soon-to-launch FIA GT1...The agency has been appointed by organisers SRO Motorsports Group to provide strategic counsel and PR via its global network. The championship features iconic marques such as Aston Martin, Corvette, Ford, Lamborghini, Maserati and Nissan. The 2010 GT1 season features ten rounds on four continents ...

Noiseworks lifts GTS Group profile

The GTS Group, the owner and operator of Europe s largest internet and telecommunications network...The GTS Group, the owner and operator of Europe s largest internet and telecommunications ... of public relations at GTS. The agency will work at board level on PR strategy and tactics, which will then be rolled out across Europe by local agencies. Noiseworks will also handle the UK campaign. GTS has ...

CAMPAIGNS: Media Relations - Ogilvy helps boost profile of More Th>n

Games industry goes after girls

PlayStation s youth marketing activity. Such software includes GT Interactive s Abe s Oddysee, which ... is 95:5. GT is now focusing heavily on females for the sequel, Abe s Exoddus, which is due to launch ... of communications at GT Interactive. Sony PlayStation is also expanding the market with products ...

Consumer: Mercedes-Benz sets gamers racing

had a PlayStation 3, a copy of racing game Gran Turismo 5 (GT5) and an internet connection. The PR ... to attend Mercedes-Benz World, where they competed to record the fastest lap times on GT5. The six ... Gear's test track at Dunsfold, while the six winners competed with him virtually in GT5 'pods ...

Phone company Vectone seeks help to target UK black and ethnic market

The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...

MD Beech made redundant at Communique PR

The joint managing director of Manchester-based Communique PR, Brian Beech, has been made redundant. Beech was told of the decision by CEO Paul Carroll last week and left the company with immediate effect. He had spent four years as joint MD, having joined from GT PR. Carroll said ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.