Honda mounts direct campaign for last 100 cars in the S2000 range
04 Mar 2009 | by Joe Thomas
LONDON - Honda has launched a campaign to encourage consumers to purchase a GT Edition 100 model
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CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing
05 Sep 1997 | by NICK PURDOM
Last year Gordon s launched its Perfect Serve campaign to train bar staff how to serve gin and tonic to counter a decline in Gordon s share of the drinks market, attributed to the unappetising way it is often served.
Digital & Direct brief: Honda launches direct campaign
10 Mar 2009
Honda has launched a direct campaign to encourage consumers to purchase a GT Edition 100 model from
Personalised book aims to keep Nissan customers on board
10 Jul 2009 | by Daniel Farey-Jones
for Nissan's new GT-R sports car from cancelling their orders...., they have now been sent a hardback book, 'GT-R Auto Biography', which bears their name on the cover and contains a series of professional images of the GT-R. In addition the customer's name is written ... going in the lead up to the launch of the GT-R was, and still is, vital to our sales targets ...
Aviva completes digital agency line-up
28 Mar 2008 | by Ed Kemp
The Norwich Union Insurance brand will be serviced by Soup, GT, Glue and Chemistry. Web design and build and online advertising for the Norwich Union Life brand will be handled by Teamspirit, Chemistry and GT. The agencies begin work on the business on 1 April. Both accounts had been with GT since late ...
Games industry in mailshot push
27 Aug 1998 | by LISA CAMPBELL
Gamers can expect larger than usual piles of post in the run-up to the crucial pre-Christmas season, as the video-games industry builds up its direct-marketing efforts. GT Interactive ... , said Matthew Woodley, head of European marketing at GT Interactive. Meanwhile, a number ...
BBC shakes up CRM for iPlayer services
30 Oct 2008 | by Matt Williams
, the BBC appointed GT to handle the service's digital advertising. ...
Black leaves EHS Brann group as Minas joins
28 Jan 2009 | by Matt Williams
appointed Chris Minas to the role of technology director. He joins the agency from GT, where he was head ...
Pedigree appoints Tequila for digital
11 Sep 2008 | by Caroline Lovell
The agency pitched against Hyper Happen and GT to secure the account. Tequila will now redesign the brand's website and work on digital ad activity. The agency is also understood to have been briefed to create an overarching digital strategy for the brand to communicate its new global branding strategy ...
Agencies line up for Aviva direct brief
03 Sep 2009 | by Matt Williams
, Soup and GT. The most recent ad campaign for the brand featured the comedian Paul Whitehouse, who ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
