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WPP's digital GT Network signs new-business director

LONDON - GT Network, the recently launched digital network within WPP Group, has appointed former...such as New Visions and Cellus. At GT Network, which brings together WPP digital firms Good Technology ... recruited exclusively for GT Network, which is headed by Good Technology's founder and chairman Richard Davies. WPP launched GT Network earlier this year with the intention of merging the three agencies ...

WPP buys creative agency Digit to boost GT Network

digital agencies in the GT Network....The Hoxton-based company has 22 staff and will continue to be run as a separate entity. Financial details of the acquisition have not been disclosed by WPP. The acquisition has been undertaken by Richard Davies, chairman of the GT Network, which was created in September last year to bring together WPP ...

Personalised book aims to keep Nissan customers on board

for Nissan's new GT-R sports car from cancelling their orders...., they have now been sent a hardback book, 'GT-R Auto Biography', which bears their name on the cover and contains a series of professional images of the GT-R. In addition the customer's name is written ... going in the lead up to the launch of the GT-R was, and still is, vital to our sales targets ...

PlayStation 'racing drivers' transfer from living room to track

Brand entertainment agency Stream\, a sister agency to TBWA\London, and production company Boomerang have produced a five-part series called The GT Academy', which will air from April 4 on UKTV ... to take part in the Silverstone GT Academy. The top two competitors were selected to undergo a four ...

Renualt launches Cantona TV ad for Laguna

The campaign, which was created by Publicis Conseil, is for the Coupe GT version of the Laguna. The ad, titled 'The Meeting' is set on a pure white background with Cantona pointing out the selling points of the car such as the sound system, airbags and four-wheel steering apparatus. According ...

James Bond fans posed social media secret mission

in a chauffeur-driven, Bentley Continental GT, which is the car driven by Bond in Carte Blanche ...

IPA launches online creative showcase

AllOurBestWork.com uses colour-coded "dabbing" - yellow dabs indicate comment on a piece of work, blue dabs indicates a person who worked on the execution or at the responsible agency, and pink dabs indicate a positive mark for the profiled work or agency. Marc Giusti, creative partner at GT London ...

Ford to revive Aston Martin DB5

for the launch of the new Aston Martin it will coincide with the launch of a new Ford -- the GT40 sports car ...

Renault brings in Eric Cantona for Laguna TV ad

The campaign, which has been created by Publicis Paris, aims to promote the new Coupe GT version of the latest Laguna, which launched last year. It will air on March 23 and run in both the UK and France until the end of April. Renault said there would only be a 90-second version of the ad and that it would ...

Proximity appoints Geary as head of production

technical director and Chris Georgiou has been made web art director. He joins from GT. Mark Iremonger ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.