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Sports shop Prism brought in to promote GT1 World Championship

Sports PR agency Prism has been hired to manage a global campaign for the soon-to-launch FIA GT1...The agency has been appointed by organisers SRO Motorsports Group to provide strategic counsel and PR via its global network. The championship features iconic marques such as Aston Martin, Corvette, Ford, Lamborghini, Maserati and Nissan. The 2010 GT1 season features ten rounds on four continents ...

Consumer: Mercedes-Benz sets gamers racing

had a PlayStation 3, a copy of racing game Gran Turismo 5 (GT5) and an internet connection. The PR ... to attend Mercedes-Benz World, where they competed to record the fastest lap times on GT5. The six ... Gear's test track at Dunsfold, while the six winners competed with him virtually in GT5 'pods ...

Phone company Vectone seeks help to target UK black and ethnic market

The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.