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The Week: Digital reviews - Aviva hires quartet for NU

Aviva has appointed Soup, GT, glue and Chemistry to the digital advertising roster for Norwich

Adwatch: More Th>n Pet Insurance - 'Man and dog'.

Isn't insurance a confidence trick? A nagging fear insists that you should be covered, so you pay out massive premiums year after year in case your house implodes or you loose a limb on holiday.

STOP PRESS: More Th>n ads break on TV this week

Royal n is breaking TV advertising through agency Camp Chipperfield Hill Murray this week. The £7m campaign continues the story of Lucky the lost dog.

DIRECT BRIEFS: More Th>n launches DRTV ad

More Th n is launching a DRTV ad through WWAV Rapp Collins promoting its car insurance offering. The ad, which launches this week, shows Lucky the dog watching traffic while the voiceover talks about the breadth of cover customers can get. Viewers are invited to ring a freephone number.

MEDIA BRIEFS: More Th>n launches taxi ad campaign

More Th n, the direct financial services arm of Royal & SunAlliance, has launched the UK's biggest taxi advertising campaign on 785 cabs in 17 cities. The month-long campaign, through Taxi Media, uses the straplines 'We'll help your investments turn the corner' on the outside of the cabs, and 'Comfortable?...

CAMPAIGNS: Media Relations - Ogilvy helps boost profile of More Th>n

Norwich Union finalises digital roster line-up

Norwich Union Insurance will be served by Soup, GT, Glue and Chemistry. Web design and build and online advertising for the Norwich Union Life brand will be handled by Teamspirit, Chemistry and GT ... been handled by GT since 2006, when it won the business following a pitch against AKQA and LBi ...

Aviva appoints The Gate to roster

brands comes only six weeks after completing a review its 4m digital roster. It selected Soup, GT, Glue and Chemistry to look after Norwich Union Insurance, plus Teamspirit, Chemistry and GT to develop ...

Media: Shares in the Daily Mail & General Trust fall

not be selling Northcliffe Newspapers. Offers from three bidders fell short of DM&GT's £1.5 billion valuation

Aviva completes digital agency line-up

The Norwich Union Insurance brand will be serviced by Soup, GT, Glue and Chemistry. Web design and build and online advertising for the Norwich Union Life brand will be handled by Teamspirit, Chemistry and GT. The agencies begin work on the business on 1 April. Both accounts had been with GT since late ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.