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STOP PRESS: GT Interactive appoints Jay PR

Jay PR has been appointed by software firm GT Interactive Software to promote its Humongous...Jay PR has been appointed by software firm GT Interactive Software to promote its Humongous Entertainment range of children s computer games. The agency will focus on gaining press coverage of the games in the national newspapers and specialist children s, parenting and women s titles. ...

Jackie Cooper gets top score for GT games PR

GT Interactive, the world s second largest software producer, has appointed Jackie Cooper PR...GT Interactive, the world s second largest software producer, has appointed Jackie Cooper PR ... others for the account. GT s incumbent agency was youth PR specialist Coalition. Jackie Cooper reports to GT s European communications head, Paul Fox. GT is the second largest games manufacturer ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.