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GT to handle digital TK Maxx business

LONDON - GT is poised to win the pan-European digital advertising account for the high...with Quantum Maze. Four agencies, including GT, pitched for the business. It is understood that GT ... for TJX Europe, said: "Following the recent pitch, this contract will not be awarded to GT." Gunter ...

Mindshare wins TK Maxx online account

in June 2007 after pitching against BLM and MPG. In September last year, GT won the pan-European digital ...

Branding news: Asics introduces retro trainer line

Sportstyle is intended to appeal to athletes as well as consumers looking for fashionable urban wear. Among the styles modernised for the range are the Asics GT II, a running shoe designed 20 years ago, and the Whizzer MT and Whizzer Lo. The latter are variations of the Asics Gable Classic ...

OUTDOOR SHOWCASE

Period: January 12-February 10 CITROEN ECHOES GT POSITIONING WITH URBAN ADS Citroen has put its C2 GT 'urban sports car' on six-sheets in city centres and near football grounds to target 18- to 30 ... by highlighting the GT's positioning and reaching the secondary target audience of highly-mobile men in the high ...

Renault enlists Gaultier for TV ad push

Renault has enlisted the services of French fashion designer Jean-Paul Gaultier to front its first-ever cross-brand advertising campaign. The pan-European ad aims to position the French motor brand as being creative and innovative, paving the way for forthcoming launches such as the new Avantime GT Coupe ...

The Work: New Campaigns - UK

donations during Christian Aid Week 2007 Creative agency: GT Writer: Scott Andrews Art director: Leigh ... -drops THE LOWDOWN In GT's new microsite for Christian Aid Week 2007, an image of a red envelope unfolds into a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.