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GT wins Carphone Warehouse brief

LONDON - Good Technology has been appointed by Carphone Warehouse to overhaul its digital strategy including its online retail activity across the UK and Europe.

Nissan 'GT Academy USA' by TBWA\Chiat\Day Los Angeles

The reality show is called GT Academy USA and begins this week. ...

MARKETING MIX: PlayStation hires Huggy with a flair for all things 70s

ad for a new PlayStation game called Driver made by GT....ad for a new PlayStation game called Driver made by GT. The ad, which breaks later ... t good enough for GT and its ad agency Mercier Gray. They actually employed Antonio (Tony to his ... on these matters. He advised GT on all the finer details of car trims, voices, vocabulary and clothes ...

Games industry goes after girls

PlayStation s youth marketing activity. Such software includes GT Interactive s Abe s Oddysee, which ... is 95:5. GT is now focusing heavily on females for the sequel, Abe s Exoddus, which is due to launch ... of communications at GT Interactive. Sony PlayStation is also expanding the market with products ...

Games industry in mailshot push

Gamers can expect larger than usual piles of post in the run-up to the crucial pre-Christmas season, as the video-games industry builds up its direct-marketing efforts. GT Interactive ... , said Matthew Woodley, head of European marketing at GT Interactive. Meanwhile, a number ...

Phone company Vectone seeks help to target UK black and ethnic market

The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...

Sony appoints Drum to UK advertising roster

agency, Manning Gottlieb OMD. Last week, MG OMD won a Media Lions gold at Cannes for its "GT Academy ...

Media: Double Standards - Why the gay community is worth getting to know

: GT (Gay Times), Diva, Pink Paper, AXM and Puffta. Retail: Prowler, Libertas and Expectations ... will cross over, but, in general, it is for GT and Diva: fragrances, travel, music, film, charities ... Tourist Board recently sponsored a travel supplement, which was bagged with GT and Diva. - What ...

LG Electronics names mobile marketing chief

Walsh joins LG from Commercial Advantage Consulting, where he was a marketing consultant. He has also held positions at T-Mobile and Orange. One of his first priorities is to oversee LG s marketing of its Town GT350 handset. The device is the first in a planned series optimised for social networking. A ...

NEWS: Frontline snaps up media task for ZDS computer launches

Frontline Media has won the pounds 1.5 million media planning and buying for the laptop computer manufacturer, Zenith Data Systems, after a competitive pitch. The agency s brief is to support new and future product launches in the UK. The latest is the ZDS GT Notebook, which will be promoted ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.