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ad for a new PlayStation game called Driver made by GT....ad for a new PlayStation game called Driver made by GT. The ad, which breaks later ... t good enough for GT and its ad agency Mercier Gray. They actually employed Antonio (Tony to his ... on these matters. He advised GT on all the finer details of car trims, voices, vocabulary and clothes ...
PlayStation s youth marketing activity. Such software includes GT Interactive s Abe s Oddysee, which ... is 95:5. GT is now focusing heavily on females for the sequel, Abe s Exoddus, which is due to launch ... of communications at GT Interactive. Sony PlayStation is also expanding the market with products ...
Gamers can expect larger than usual piles of post in the run-up to the crucial pre-Christmas season, as the video-games industry builds up its direct-marketing efforts. GT Interactive ... , said Matthew Woodley, head of European marketing at GT Interactive. Meanwhile, a number ...
The company is looking for a digital agency to handle launch campaigns for its up-coming range of handsets. GT is the incumbent on the account. It is believed that the agency is involved in the pitch against several other digital agencies. The winning agency will initially be briefed with creating ...
The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...
Frontline Media has won the pounds 1.5 million media planning and buying for the laptop computer manufacturer, Zenith Data Systems, after a competitive pitch. The agency s brief is to support new and future product launches in the UK. The latest is the ZDS GT Notebook, which will be promoted ...
their products to the mass market. Last month GT Interactive, owner of hit game Mortal Kombat, announced ...
Name Larry Sparks Job title European marketing director Company GT Interactive How did you get into marketing? My business studies degree specialised in marketing and I ... marketing director, GT Interactive ...
in with the launch of the new LG Optimus GT540 handset, which runs on the Android operating system. More ...
1980-1984 Sales and marketing director Kellogg Company of Gt. Britain 1985-1987 Sales ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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