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Direct brief: Gala Coral Group to partner Sue Ryder Care

Gala Coral Group, the gambling company, has announced an 18-month partnership with charity Sue

Corbett set to head up Gala loyalty scheme

LONDON - Gala Casinos, owned by gaming company The Gala Coral Group, has appointed former Boots.... Corbett said: I m delighted to be joining Gala at this exciting time. Fortune is going to be giving ...

Gala Bingo signs up to Nectar scheme

LONDON - Gala Bingo has joined the Nectar loyalty scheme in a move that will let its 1.5m members..., group marketing director at Gala Coral Group, said: When we talk to our members they tell us ... years. Gala members will be able to earn Nectar points by swiping their Gala card on entering any of Gala s 170 clubs. Gala will tell its top 400,000 members first about the tie-up to encourage them ...

Gala in mail push to sign up TV and internet users

LONDON - Gala Bingo is running a direct mail campaign created by integrated agency Iris...membership. Phil Windas, bingo marketing manager at Gala Coral, said: "The campaign is built around ... .co.uk , and its live bingo channel, Gala TV, which was launched in October on Sky channel 841. The agency has created mailers going out to 1m of the people listed on Gala's current member database, and has also ...

Coral apes Hollywood's golden age for Cheltenham push

LONDON – Coral Betting is plundering Hollywood's golden age in an integrated campaign centred...." Gala Group Holdings bought Coral for £2.18bn last October, combining it with its casinos and bingo halls. Coral Eurobet, as it was then known, was previously owned by private equity firm Charterhouse ... The promotion, created by WPP Group agency 141 Worldwide/London, will direct gamblers to Coral's 1 ...

Advertising & Promotion: Coral appointment

Coral, the betting chain, has appointed KLP Manchester to develop a series of below- and through...Coral, the betting chain, has appointed KLP Manchester to develop a series of below- and through-the-line activities. The brief includes responsibility for national press advertising. Media buying is retained by BBJ. ...

Coral unveils integrated campaign through 141

LONDON - Bookmaker Coral is to unveil an integrated campaign through 141 Worldwide...Coral's Ante Post system, which allows punters to access odds in advance, and betting options in-store and via direct mailing to Coral Telephone Betting users. The 141 Worldwide/London-devised campaign ... -of-sale items set to feature in Coral betting shops. The direct mailing will give details on betting offers ...

Coral appoints 141 Worldwide to develop brand communications

LONDON - Sports betting company Coral has appointed 141 Worldwide/London to create new brand...consistent branding for all of Coral s marketing products, which include direct mail, online, internal communications, stores and sporting venues. Coral said the newly-branded products would be rolled out ... the flexibility to tailor the look and feel of the creative message. The agency helped Coral.co.uk s become ...

Direct News brief: Coral to back offering

Coral, the bookmaker, is to back its offering for the Cheltenham Festival horseracing event

Direct brief: Coral runs in-store campaign

Coral, the bookmaker, is running an in-store campaign to capitalise on betting interest surrounding

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