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New digital agency Galileo to be paid by results

The business, called Galileo, will be headed by managing director Ed Lecky-Thompson, previously ... '. Galileo is offering a payment-on-results service against agreed key performance indicators for clients ... that every pound spent will benefit their bottom line, so Galileo's payment-by-results model is an appealing ...

News Analysis: Pinpoint targeting

Europe's Galileo satellite positioning system will allow for more precise mobile marketing, writes...network of 30 satellites planned to go live in 2010. This Galileo global navigation satellite system, a ... of pounds and at a stroke creating a new mass medium for reaching consumers. Galileo's backers say ... switch-off by the US military for security reasons. Targeted advertising Galileo's biggest impact ...

DIRECT BRIEFS: Galileo hands account to BCLO

Galileo, the computer reservation system specialist, has handed its below-the-line account to Bristol-based BCLO following a four-way pitch against incumbent Black Cat, BHWG Proximity and Storm. The brief is to develop a repositioning strategy and produce an integrated marketing programme across ...

NEW MEDIA: Railtrack web site arrives a month late

booking is provided through global reservation system Galileo. McCann-Erickson scooped the site ...

NEW MEDIA: Railtrack web site arrives a month late

booking is provided through global reservation system Galileo. McCann-Erickson scooped the site ...

Hertz names web chief for top role in Euro operation

to join Galileo, the provider of global electronic distribution services for the travel industry ...

STOP PRESS: News in brief

to work on its Guinness account. Swaab, a former head of WCRS management consultancy Galileo, became WCRS...Richard Swaab, vice-president at WCRS, is understood to be moving to Abbott Mead Vickers BBDO to work on its Guinness account. Swaab, a former head of WCRS management consultancy Galileo, became WCRS vice-president in March 1998. ...

200 for 2000: Top 30 Direct and sp agencies - DM and SP in urge to merge talents - The direct marketing and promotional disciplines are becoming more intertwined and the traditional distinctions are blurring Our tables, reflect this coming together.

an alliance with the brand consultant Galileo. Consultancy is just a posh work for good thinking, says ...

DIRECT: Briefs

to develop direct sales and e-commerce capabilities. Galileo, a subsidiary of British Airways, has appointed Black Cat to develop response-driven advertising programmes. Galileo provides booking ...

TOP 80 DIRECT MARKETING AGENCIES 1999: DM LEAGUE TABLES - The David and Goliath syndrome/The current wave of agency mergers reflects the fact that size does matter to clients, but there is no shortage of ad agency spin-offs

, and general consultancy, when we formed a joint venture with brand architecture specialist, Galileo ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.