DIRECT: Briefs
19 Aug 1999 | by IAN DARBY
to develop direct sales and e-commerce capabilities. Galileo, a subsidiary of British Airways, has appointed Black Cat to develop response-driven advertising programmes. Galileo provides booking ...
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DIRECT BRIEFS: Galileo hands account to BCLO
20 Sep 2001
Galileo, the computer reservation system specialist, has handed its below-the-line account to Bristol-based BCLO following a four-way pitch against incumbent Black Cat, BHWG Proximity and Storm. The brief is to develop a repositioning strategy and produce an integrated marketing programme across ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
