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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

s director of training and operations, Phillip Gee appeared on Granada s early evening news programme ...

NEWS: Red Bull charges Jackie Cooper with brand boost

and maximise publicity mileage, said Jackie Cooper PR managing director Robert Phillips. Drnec turned ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

. Phillipe Gayton, general manager of Argos Premier Incentives agrees that any motivation scheme has ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.