Bulmers launches Perfect Pint AR activity
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Gareth Turner, senior brand manager at Bulmers, told Marketing that it was important to show people how ...
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Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
content across its entire brand portfolio. Gareth Jones, group retail director at Shop Direct, said ...
Facebook chiefs advocate fan value over numbers
30 Mar 2012 | by Sarah Shearman
's Phillip Gladman at last week's ISBA conference, where the marketer said brands should abandon social ...
Tesco 'glide' by The Red Brick Road
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
Carlsberg unveils Euro 2012 app
01 Mar 2012 | by Gemma Charles
ambassador Gareth Southgate challenging consumers to prove what they would do to be at the championship ...
Apple launches interactive textbooks for iPad
20 Jan 2012 | by Sarah Shearman
-Hill and Houghton Mifflin Harcourt to produce interactive textbooks, priced at around $14.99 ( 9.69). Phillip ...
Heineken to ramp up social media for Bulmers and Jacques
14 Dec 2011 | by Sarah Shearman
about the brands on social media platforms such as Facebook and Twitter. Gareth Turner, senior brand ...
Bulmers signs up Plan B to launch cider variant
11 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
. Gareth Turner, senior brand manager, Bulmers, said: "We are excited by the prospect of launching Bulmers ...
Clydesdale and Yorkshire Bank takes magazine to iPad
23 Mar 2011 | by Katherine Levy
contract publishing clients." Gareth Johnson, head of business affairs for Clydesdale and Yorkshire ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
