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Ever since 1982, when KITT carried out its first wheel-spin on our TV screens as David Hasselhoff's sidekick in Knight Rider, the arrival of driverless cars has been eagerly awaited.
LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.
include: Royal Mail, Volkswagen, P G Watson Phillips Norman Founded 2003. Chairman/managing partner ...
presenters including Anthea Turner, Lorraine Kelly and Fiona Phillips. Holmes eventually left to join Sky News' Sunrise programme in 2005; Phillips quit GMTV last summer. Kelly continues to present her own ...
should email gareth.jones@haymarket.com. For details on joining BIMA, visit: www.bima.co.uk Creative ...
and propensity to convert, resulting in a higher return on investment. Gareth Gaston, managing director ...
to deliver measurable ROI. Gareth.Jones@haymarket.com Lucy Barrett is on maternity leave. ...
the formulaic marketing strategies that have come to define mobile brands of late. Gareth ...
marketing officer. Within Yell.com, Matthew Bottomley is responsible for marketing to consumers and Phillip ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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