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was launched in September 2001. Gareth Jones, brand engagement director at LBi, said: "At LBi ...
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' painted on the side is creaking under the weight of its new passengers.
Microsoft is waging war for control of your living room. This week the company fired the latest volley in its battle against its console rivals with a $500m marketing drive backing Kinect, its new motion-sensing control system for the Xbox 360.
Marketers have long suffered a lack of representation in the boardroom, with all too many listed companies overlooking the role of their brands in building shareholder value.
to engaging business customers and, unlike other channels, it can't be filtered out by a PA,' says Gareth ...
likely to remain tight, being bold may well become more important than ever. Gareth.Jones@haymarket.com. ...
Marketing has appointed Gareth Jones as editor, replacing Lucy Barrett, who left the magazine
Those of you lucky enough to have made it into Marketing's Power 100 this year have particular cause to celebrate. Not only are you among the elite few to have made it to the top at a time of unprecedented upheaval, you are also pioneers at a new frontier of communications.
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marketing magazine's line-up of expert columnists.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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