Brand Republic launches Hall of Fame
23 Aug 2011 | by Staff
was launched in September 2001. Gareth Jones, brand engagement director at LBi, said: "At LBi ...
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Honda courts grown-up Ferris Bueller fans
31 Jan 2012 | by Daniel Farey-Jones
'Matthew's Day Off' has been posted online and a shorter version will be broadcast on US television during the Super Bowl on Sunday (5 February). The ad was created by Honda's US agency RPA and was directed by Todd Phillips and produced by Moxie Pictures. The full film includes several references ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Editor's comment: Ford wants us to get engaged
17 Nov 2010 | by Gareth Jones
Ever since Procter & Gamble, Colgate-Palmolive and Lever Brothers decided to fund the first soap operas back in the 50s, the rewards for brands bold enough to invest in content have been clear.
Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' painted on the side is creaking under the weight of its new passengers.
Editor's comment: Microsoft's controlling interest
03 Nov 2010 | by Gareth Jones
Microsoft is waging war for control of your living room. This week the company fired the latest volley in its battle against its console rivals with a $500m marketing drive backing Kinect, its new motion-sensing control system for the Xbox 360.
Nissan creates 'first-ever' Flash-enabled phone app
18 Oct 2010 | by Ben Bold
on Facebook. Gareth Dunsmore, Nissan Europe s digital manager, said: "By working with Digitas to create ...
Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
Marketers have long suffered a lack of representation in the boardroom, with all too many listed companies overlooking the role of their brands in building shareholder value.
Editor's Comment: F1 sponsors: stronger together
25 Aug 2010 | by Gareth Jones
In these austere times, nothing is guaranteed to make a marketing director wince like a Formula One sponsorship deal. F1 is one of the world's most popular sports, but shelling out millions for what some may perceive as branded bumper stickers could make even the bravest boss nervous.
Paper Round (23 August) - Which clients are advertising in the national press?
23 Aug 2010 | by Sarah Johnson
advertises its "last days to save" in The Sun and the Daily Express, and Zara Phillips poses for a Rolex ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
