Brand Republic launches Hall of Fame
23 Aug 2011 | by Staff
was launched in September 2001. Gareth Jones, brand engagement director at LBi, said: "At LBi ...
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Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum
07 Sep 2011 | by Staff
shape of people and the health service alike. NO - Gareth Richards, Managing director, Ogilvy Prime ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' painted on the side is creaking under the weight of its new passengers.
Editor's comment: Microsoft's controlling interest
03 Nov 2010 | by Gareth Jones
Microsoft is waging war for control of your living room. This week the company fired the latest volley in its battle against its console rivals with a $500m marketing drive backing Kinect, its new motion-sensing control system for the Xbox 360.
Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
Marketers have long suffered a lack of representation in the boardroom, with all too many listed companies overlooking the role of their brands in building shareholder value.
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
likely to remain tight, being bold may well become more important than ever. Gareth.Jones@haymarket.com. ...
Marketing appoints new editor
02 Jun 2010 | by Staff
Marketing has appointed Gareth Jones as editor, replacing Lucy Barrett, who left the magazine
Editor's comment: The powers behind the brands
25 May 2010 | by Gareth Jones
Those of you lucky enough to have made it into Marketing's Power 100 this year have particular cause to celebrate. Not only are you among the elite few to have made it to the top at a time of unprecedented upheaval, you are also pioneers at a new frontier of communications.
Helen Edwards joins Marketing
27 Apr 2010 | by Gareth Jones
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marketing magazine's line-up of expert columnists.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
