'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
28 May 2012 | by Sarah Shearman
Phillips. Phillips then asked the ASA to reconsider, though his requests are not binding. The ASA said ...
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Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
of England's most agonising football failures since 1966, including ITV pundit Gareth Southgate's 1996 ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman....Phillips Norman ...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
of the decision by the ASA's independent reviewer, Sir Hayden Phillips. Phillips has asked the ASA ... five of whom are from the industry, will reconsider its decision and the points made by Phillips at a ... to the points that the Independent Reviewer of ASA Adjudications, Sir Hayden Phillips, brings to its attention." ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a
Thinkbox 'Harvey and Rabbit' by The Red Brick Road
30 Apr 2012
The ad is available to watch online at www.thinkbox.tv and launches on TV tomorrow (Tuesday 1 May). It was created by Mark Slack and Gemma Phillips at The Red Brick Road, and directed by Si Ad through Academy. ...
Bulmers launches Perfect Pint AR activity
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Gareth Turner, senior brand manager at Bulmers, told Marketing that it was important to show people how ...
Adwatch (April 4) ) top 20 recall: The Guardian
04 Apr 2012 | by Gareth James, Executive creative director, TMW
Newspaper's clever satirical ad uses story of the Three Little Pigs to make its point.
Facebook chiefs advocate fan value over numbers
30 Mar 2012 | by Sarah Shearman
's Phillip Gladman at last week's ISBA conference, where the marketer said brands should abandon social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
