Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
content across its entire brand portfolio. Gareth Jones, group retail director at Shop Direct, said ...
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VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...
Tesco 'glide' by The Red Brick Road
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
, and Mark Slack and Gemma Phillips , a creative team from The Red Brick Road. ( Campaign ) TWBA ...
Shop Direct calls £17m ad pitch
22 Mar 2012 | by Anne Cassidy
when a review was called a year ago. Gareth Jones, Shop Direct s group retail director, said ...
Samsung hires Jamie Oliver as Olympic brand ambassador
06 Mar 2012 | by Matthew Chapman
Oliver will feature in advertising and PR activity for Samsung as the brand seeks to encourage participation in its upcoming London 2012 marketing campaign. Samsung has already signed up David Beckham and Zara Phillips as its Olympic brand ambassadors in order to drive awareness of its digital activity ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
group leaders, Gareth Shaw as its first senior DR specialist, Sam Coleman as group planner ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
with opening up new markets. ( Marketing ) Gareth Helm, Mars Petcare marketing director, has left his role ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
's granddaughter Zara Phillips in July, garnered reams of negative press coverage after downing cut-price shots ...
Campaign of the Year: John Lewis
15 Dec 2011
give his parents a present, had already become an online sensation, with celebrities such as Phillip ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
