How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
, with the UK version showing triple jumper Phillips Idowu, gymnast Louis Smith and BMX rider Shanaze Reade ...
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Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman....Phillips Norman ...
Samsung hires Jamie Oliver as Olympic brand ambassador
06 Mar 2012 | by Matthew Chapman
Oliver will feature in advertising and PR activity for Samsung as the brand seeks to encourage participation in its upcoming London 2012 marketing campaign. Samsung has already signed up David Beckham and Zara Phillips as its Olympic brand ambassadors in order to drive awareness of its digital activity ...
PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
of travel and lifestyle agency Rooster, and Gareth Thomas, head of digital at Brands2Life. Thomas, who ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
group leaders, Gareth Shaw as its first senior DR specialist, Sam Coleman as group planner ...
Apple launches interactive textbooks for iPad
20 Jan 2012 | by Sarah Shearman
-Hill and Houghton Mifflin Harcourt to produce interactive textbooks, priced at around $14.99 ( 9.69). Phillip ...
Samsung fills vacant mobile marketing director role
06 Jan 2012 | by Matthew Chapman
's departure, with the appointment of Gareth Abel.
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
's granddaughter Zara Phillips in July, garnered reams of negative press coverage after downing cut-price shots ...
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
Herring. - Edelman promotes Robert Phillips to EMEA president and CEO. Hill Knowlton's global CEO ...
Brand Republic launches Hall of Fame
23 Aug 2011 | by Staff
was launched in September 2001. Gareth Jones, brand engagement director at LBi, said: "At LBi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
