'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
28 May 2012 | by Sarah Shearman
Phillips. Phillips then asked the ASA to reconsider, though his requests are not binding. The ASA said ...
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Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy, Zeebox co-founder Ernesto Schmitt, Google s Tom Moore and Sky s Gareth Capon. While it s clear that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK, looking after ...
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
of England's most agonising football failures since 1966, including ITV pundit Gareth Southgate's 1996 ...
VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman....Phillips Norman ...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
of the decision by the ASA's independent reviewer, Sir Hayden Phillips. Phillips has asked the ASA ... five of whom are from the industry, will reconsider its decision and the points made by Phillips at a ... to the points that the Independent Reviewer of ASA Adjudications, Sir Hayden Phillips, brings to its attention." ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
to three experts. Fallon's joint managing director Gareth Goodall used to handle Eurostar's advertising ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ...
Pick of the Week - The Red Brick Road/Thinkbox
10 May 2012
was created by Mark Slack and Gemma Phillips, and directed by Si Ad at Academy. ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
