Standard unveils next stage of its relaunch advertising campaign
11 May 2009 | by Ian Darby
, and the editor, Geordie Greig, the Standard is introducing several new sections and a new-look ES magazine ...
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London Evening Standard says sorry to Londoners in relaunch campaign
05 May 2009 | by Caroline Lovell
, commissioned by the newspaper s new editor, Geordie Greig, which found that Londoners felt the paper was too ...
Standard to boost circulation by 200,000
26 Nov 2009 | by Anne Cassidy
this month, the paper s editor, Geordie Greig, revealed it had slashed its distribution costs from 30p a copy ...
Standard to promote relaunch by going free for a day
08 May 2009 | by Ian Darby
its new editor, Geordie Greig, the Standard is set to unveil a redesign that will attempt to take a ...
Close-Up: Ambitious Geordie sets gold standard
16 Jul 2010 | by John Tylee
look to Telfer's work is a by-product of his Geordie upbringing. Although born in a village eight miles ...
Lebedev's Standard plots May relaunch
23 Apr 2009 | by Ian Darby
Sources close to the paper suggest that the relaunch, under the guidance of its Russian owner, Alexander Lebedev, and his son, Evgeny, is planned for Monday 11 May. Editorial changes to the title, overseen by the new editor, Geordie Greig, are likely to involve a move to make the Standard politically ...
Sands and Standard eye glory in Olympics year
17 May 2012
Geordie Greig, the title became increasing urbane and well-written. At the same time, the Lebedevs ... loss-making title to the tune of at least 20 million a year is now just about breaking even. Greig ... . "Geordie did an amazing job and I hope to continue in that vein," she says. "He created a paper with a ...
Media Headliner: How the Standard's making money now it's free
25 Jun 2010
; the paper's managing director, Andrew Mullins; and the editor, Geordie Greig, looks like being the newspaper ...
Hotline: MTV looks for ad agency
23 Sep 2011
MTV is looking for an ad agency to advise on the marketing strategy for its programme Geordie Shore.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
