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MARKETING MIX: PROFILE; RAMs to the slaughter; Joe McNally * Vice- president * Compaq UK
01 Feb 1996 | by SHARON MARSHALL
In December 1983, Joe McNally was not looking forward to Christmas. The affable Geordie had just...In December 1983, Joe McNally was not looking forward to Christmas. The affable Geordie had just lost his job as managing director of meat- trading firm FMC-Harris after a hostile takeover by Hillsdown Holdings. He was 38, had a large mortgage, two children and a CV that looked less than ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
