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Time to bring the cup home: It’s England v Germany and South Africa, but the battle to host the 2006 World Cup requires a strategy far removed from the playing fields. Suzan Leavy talks to the brains behind the bid
10 Jul 1998 | by SUZAN LEAVY
As the 1998 World Cup reaches its climax Alec McGivan, campaign director of England s 2006 bid to host the competition, must be considering any lessons that can be learnt from France 98.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
