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View from Europe: never discount Germany

07 Mar 2003

Changing legislation in the German market could result in a burst of activity for direct and interactive marketing, writes Stewart Pearson, CEO Europe, Middle East and Africa for Wunderman .

REPORT ON GERMANY: The importance of being direct - For direct marketers, Germany is a nation of restrictive laws and suspicious consumers. So why is the discipline thriving? Robert Gray investigates

23 Apr 1999 | by ROBERT GRAY

Germany is saddled with some of the most stringent legislation related to direct marketing of anywhere in Europe. Despite that, it s the largest market for direct mail in the European Union with more than DM12.74 billion (pounds 4.3 billion) spent on direct mail in 1998 - over a quarter of the total...

DIRECT NEWS: Germany told to reform DM rules

24 Jul 1998 | by JOHN TYLEE

Germany is under pressure to reform its draconian direct marketing rules or face an action against it at the European Court of Justice.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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