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LONDON - Blake Chandlee, commercial director for Yahoo!, has described this year's World Cup as a truly internet event.
Anyone who talks to Wolfgang Hainer, the managing director of the Verband der Cigaretten industrie (VdC – Cigarette Industry Association) gets the impression that everything is going well in the world of the tobacco industry.
Frank Dopheide, 42, is the chairman and creative director of Grey Dusseldorf/Germany. He began his advertising career at Grey Dusseldorf in 1990.
LONDON – A poster campaign for German investment initiative 'Land of Ideas', featuring the supermodel Claudia Schiffer, has been created by German-based agency Scholz & Friends to get more large companies to invest in the country.
Concerns over ad clutter and football burn-out mean media owners still have free inventory during the 2006 Fifa World Cup, Dirk Engel reports.
As the World Cup kicks off, Robert Gray asks whether Germany's comms chiefs have replaced hackneyed stereotypes with a more positive national image.
UTV Radio’s TalkSport has struck a deal with German regional broadcasting authorities to broadcast on the country’s DAB digital radio multiplexes during the 2006 FIFA World Cup.
LONDON - TalkSport has hammered out a deal to broadcast on digital radio in Germany during the World Cup, including using separate advertising and programming.
Marketers are railing against the German stereotypes of order and perfection and beginning to break the rules to create buzz-generating campaigns, Uli Veigel says.
Building on its position as the official beer of the FA Premier League, Budweiser has kept up its tongue-in-cheek approach regarding US ignorance of football (soccer) as part of its build-up to the World Cup.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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