Germany: Europe's giant still sleeps
10 Sep 2004
Despite signs of a recovery, the German advertising industry is reeling from three years of decline. Friedhelm Gieseking reports.
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Germany: Germany's creative challenge
10 Sep 2004
It may be a victim of its language, the economy or its manufacturing history. Lucy Aitken discovers reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year and asked them to participate in a worldwide "competition of ideas", there were gasps when a German agency...
GERMANY: DIFFUSING THE DRAMA
11 Apr 2003 | by Elke Low
Times are tougher for advertising and media in Germany than elsewhere in Europe. Elke Low reports on a new kind of advertising to emerge from what is normally a strong and stable market.
View from Europe: never discount Germany
07 Mar 2003
Changing legislation in the German market could result in a burst of activity for direct and interactive marketing, writes Stewart Pearson, CEO Europe, Middle East and Africa for Wunderman .
CAMPAIGN REPORT ON GERMANY: Why Germans love TV shopping
18 Apr 1997 | by BELINDA ARCHER
Retail regulations and cable TV have conspired to make consumers more familiar with the living room than the high street. Belinda Archer report.s
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
