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CAMPAIGN REPORT ON GERMANY: The media barons - The size and scale of the media in Germany means that its leaders are powerful men. Ken Gofton profiles three of the industry’s biggest hitters

14 Apr 2000 | by KEN GOFTON

ROLF SCHMIDT-HOLTZ

CAMPAIGN REPORT ON GERMANY: International media alliances - Globalisation is persuading German media companies to open their doors to foreign investment and joint ventures, Robert Gray writes

14 Apr 2000 | by ROBERT GRAY

The attractions of Germany for international media owners are easy to fathom. As Western Europe s largest market and biggest economy, it presents some mouth-watering opportunities. Get the media product right and vast sums of money stand to be made.

CAMPAIGN REPORT ON GERMANY: German agencies on a world stage - A growing creative reputation is helping to entice a few German advertising agencies out of their cosy nooks in Hamburg and into the international arena. Karen Yates investigates

14 Apr 2000 | by KAREN YATES

The Americans have done it, we ve done it and so have the French. So why is it that German agencies have shown such reluctance to expand outside of their homeland? Or why, at least, do they appear to have started only now?

CAMPAIGN REPORT ON GERMANY: Net winners - Major companies are refusing to be deterred by consumer reluctance to embrace e-commerce Now even the government is taking radical steps to bolster Germany’s presence on the internet. Tracey Taylor reports

14 Apr 2000 | by TRACEY TAYLOR

Germany s online market presents a contradictory picture. It boasts Europe s biggest internet service provider, one of the world s most net-savvy media companies and its online advertising revenues rival those of well-established media such as newspaper supplements. Yet the Chancellor, Gerhard Schroder,...

 

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