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Editorial: The brands emerge from the tunnel ...

to the Nike-sponsored Brazil team beating Adidas-sponsored Germany in the final - and Nike-sponsored Ronaldo ... smart ambush campaigns. This time, with the World Cup staged on its home turf in Germany, Adidas ...

News Analysis: Business faces UK trust challenge

Edelman Annual Trust Barometer was conducted among 1,200 opinion leaders in the US, the UK, Germany ... in Germany (12 per cent), Brazil (20 per cent), France (13 per cent) and the UK (21 per cent). When asked ... respondents said they were less likely to buy a US product because of Bush. In Germany, 66 per cent were less ...

EDITORIAL: Global divisions under spotlight

ICCO and the editors of PRWeek's titles in the UK, US, Germany and Asia have been working closely with heads of the world's top consultancies to create this year's programme. From the outset ... increasing US consumer hostility towards brands produced by countries such as France and Germany, which ...

INTERNATIONAL BRIEFS: Group to ramp up work

GENEVA: The world's largest trade fair and conference organiser, the Reed Exhibitions Germany

PRWEEK AWARDS: People & Agencies - The Waymaker Award - New Consultancy of the Year

also gained a foothold in Europe, establishing wholly-owned offices in France, Germany and Ireland ...

PRWEEK AWARDS: People & Agencies - The Xchangeteam Award - Solo Practitioner of the Year

Design and has launched three award-winning products for Merten, the largest controls company in Germany ...

CAMPAIGNS: Event PR - Manchester Games open on right note

of the football World Cup final between Germany and Brazil - and won the BBC an audience of nine million in the UK ...

ANALYSIS: Gold medal for PROs in Manchester - Press cynicism notwithstanding, the Commonwealth Games have proved a PR triumph - not just for the games, but also for the future of their host city, says Andy Allen

Whereas curmudgeonly journalists have cast doubts of the value of the medal tally in the absence of competitors from countries such as the US and Germany, almost none have been able to find fault with the host city's performance during the biggest multi-sport event ...

World Beer Expo 2003 brief for MS&L

targeting the UK, Germany and Spain. The agency will handle corporate, trade and consumer PR ...

INTERNATIONAL BRIEFS: Heaven 2002 plans PR push across Europe

, France, Germany, Belgium, Italy and Spain.

 

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