Heineken extends Champions League sponsorship until 2015
27 May 2011 | by Staff
all territories around the world including Germany, which was previously excluded from the deal ...
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Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...
Singapore Airlines sponsors Discovery Channel
06 Jan 2011 | by Sara Kimberley
. In addition, the airline will launch a TV ad aired in the UK and Germany to showcase some of its features ...
World Cup 2018 and 2022: the alternative winners and losers
03 Dec 2010 | by Daniel Farey-Jones and Rich Sutcliffe
global sponsor since Germany 2006. Nothing confirmed yet as to whether either will branch out as far ...
Nationwide axes £20m England football sponsorship
05 Jul 2010 | by Alex Brownsell
, as the team recovers from its disappointing 4-1 defeat to Germany in the last 16 of the World Cup. Last ...
FIFA cracks down after World Cup ambush marketing stunt
18 Jun 2010 | by Katherine Levy and Daniel Farey-Jones
such activity. The same beer company pulled a similar stunt in the 2006 World Cup in Germany when a group ... sponsors' investment". At the World Cup in Germany in 2006, the Dutch fans who wore lederhosen advertising ...
Sports marketing: It's all in the name
16 Jun 2010 | by Christian Sylt
the final of the 2006 tournament in Germany, giving it exposure on a par with the Olympics. However, not all ... trend, the FIFA ban affected multiple venues in Germany and Austria and led to brands such as AOL ...
Toyota quits F1 after seven years
04 Nov 2009 | by Jennifer Whitehead
will soon present its restructuring plan to Germany and other governments and hopes for its favourable ...
Winning over the fans: brands build bridges with unofficial fan groups
20 Oct 2009 | by Ed Kemp
orange lederhosen to Holland's fans during the FIFA World Cup finals in Germany. On this occasion ...
Coca-Cola set for 2010 World Cup 'celebration'
22 Sep 2009 | by Ed Kemp
ahead of the 2006 World Cup in Germany. The global 2010 roadshow will visit every African nation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
