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Asics prioritises eCRM with agency appointment

The agency has also been tasked with the creation of a campaign to support the refreshed MyAsics portal and ongoing delivery of its multi-language programme throughout Europe. Activity covers Germany, Holland, Italy, France. Benelux, Austria and the UK. Tim Williams, Underwired's planning ...

Fashion site My-Wardrobe on the hunt for digital agencies

is for its expansion, which will include entering France and Germany in 2011. Positioned ...

REaD Group hires Dawn Orr to head Scientia Data

before launching Naviant Europe, an online specialist operating across the UK, France and Germany. She ...

Europcar selects Bigmouthmedia to handle search

in Germany, France, Italy, Spain, Belgium and Portugal.

VisitScotland kicks off European agency hunt

The Scottish tourism body is planning online and offline activity in the UK, France, Germany, Italy, the Netherlands, Spain and Sweden, to generate visits to its website. According to its tender, it is considering appointing a separate agency for its CRM activity but is also interested in hearing from agencies ...

YouGov to raise £27m to fund expansion

The shares, which will be worth 140p each, will be underwritten by Numis Securities and made available following YouGov s completion of the acquisition of Psychonomics, Zapera and Polimetrix. YouGov said creating shares from the three businesses would aid a substantial expansion in the US, Germany ...

Aegis acquires Bluestreak.com for $12.5m

Bluestreak.com , which has offices in Rhode Island and London, specialises in campaign management, optimisation and analysis for online advertising, has an existing client base across the US, UK, France and Germany, and is credited with engineering the first rich-media ad in the US for Pfizer s Zithromax. Aegis ...

Proximity chosen to promote Jim Beam across Europe

The agency has been briefed with developing an on- and offline strategy for the US company s flagship brand, Jim Beam. The work will include a number of on- and off-trade promotional marketing campaigns to run across Jim Beam s key markets, including the UK, Germany and Spain. While the central ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.