Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
in the US to a riverboat in Germany. In the UK, it has 150 such stores, with plans to treble that number ...
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SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
, France and Germany, and is keen to create a more consistent marketing approach in traditional ...
Coca-Cola Christmas: The 50s
25 Dec 2011 | by Georgina Brazier
- German calendar In this 1952 calendar from Germany, Santa holds a bottle of Coke. This simple image ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
The new campaign, which will be rolled out across the continent's principal markets, including the UK, France, Germany, Switzerland and Italy, forms part of a plan to increase brand awareness. Infiniti launched its first models on the North American premium car market in 1989 but its official ...
EasyJet to build brand with £50m pan-European campaign
26 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by VCCP, breaks on 1 October and features a TV ad supported by print and digital activity. It uses the strapline, "Where are you going?", and will run across easyJet s key European markets the UK, France, Spain, Italy, Switzerland, and Germany. The TV ad will feature images ...
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
campaign that will run across easyJet's key markets - the UK, France, Spain, Italy, Switzerland and Germany ...
Marketers missing out on trade from visitors to London, claims report
03 Jun 2011 | by Alex Brownsell
, such as Germany, were "preaching to the converted", and investment should instead be directed towards attracting ...
Billetts brand makes way for Ebiquity
14 Feb 2011 | by Daniel Farey-Jones
From today, all 18 Billetts and Xtreme offices worldwide become Ebiquity offices, including MAI in Chicago and Thomson Media Control in Germany. Michael Greenlees, chief executive of Ebiquity, said: "Billetts and Xtreme were trusted brands in the media auditing and advertising monitoring worlds. However ...
Ryanair launches 2011 calendar of hostesses
10 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
throughout Germany, particularly children and teenagers who suffer through poverty and malnutrition ... , partly due to strong sales of Ryanair s 2010 calendar, which offloaded 30% of its stock in Germany last ... in Germany. "We hope that the 2011 charity calendar will raise up to 100,000 to help Tafel deliver even ...
Profile: Global view, local focus
14 Sep 2010 | by John Reynolds
had the talent'), 42-year-old Gaa opted to study marketing and advertising at university in Germany ... in Germany. The 17 power brands will soon become 19, once RB finalises its 2.54bn purchase of SSL ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
