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How long can the UK dominate the European digital landscape?

IAB Europe research shows the UK and Germany standing out as the market leaders across...digital advertising markets by value, the UK, France and Germany, accounted for 60% of the 14.7bn spent ... Norway 1%, France, Denmark and Netherlands at 2% and Germany 5%. It was the smaller, less mature markets ... and Norway 3.1 million, the UK has 36.6 million, second only in absolute numbers to Germany with 48.6 million ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.