Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
in the US to a riverboat in Germany. In the UK, it has 150 such stores, with plans to treble that number ...
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Sector Insight: Surface cleaning and care
22 Feb 2012 | by Jane Bainbridge
in Germany, Austria Switzerland (DACH) based in Hamburg, Germany. Stefan Gaa, marketing director, RB UK ... , personal care and household products. He joined RB in 2001 as brand manager for AirWick, Germany and has ...
Coca-Cola Christmas: The 50s
25 Dec 2011 | by Georgina Brazier
- German calendar In this 1952 calendar from Germany, Santa holds a bottle of Coke. This simple image ...
Rosetta Stone reveals new positioning in Christmas marketing push
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK and Germany next week and will run for the next five weeks. The ads promote the brand as a ...
Is Amsterdam now back in business?
24 Nov 2011 | by John Tylee
experience of dealing with our neighbours in France and Germany, and because we have so many different ...
Effies show how adland is adapting to straitened times
15 Sep 2011
" campaigns. "The next big Audi" was created by Heimat Communications in Germany, last year's "Agency ... people who had never owned an Audi. The "I am Nikon" campaign by Jung von Matt in Germany was created ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
The new campaign, which will be rolled out across the continent's principal markets, including the UK, France, Germany, Switzerland and Italy, forms part of a plan to increase brand awareness. Infiniti launched its first models on the North American premium car market in 1989 but its official ...
EasyJet to build brand with £50m pan-European campaign
26 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by VCCP, breaks on 1 October and features a TV ad supported by print and digital activity. It uses the strapline, "Where are you going?", and will run across easyJet s key European markets the UK, France, Spain, Italy, Switzerland, and Germany. The TV ad will feature images ...
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
campaign that will run across easyJet's key markets - the UK, France, Spain, Italy, Switzerland and Germany ...
Warc cuts global adspend forecast to 3.2%
01 Aug 2011 | by Daniel Farey-Jones
.1% year on year. China, due to grow 12.2%, will overtake Germany this year to occupy the number three ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
