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RB launches brand-themed recruitment campaign

in the UK, US, Australia, Brazil, France, Germany, India, Italy, Pakistan and Russia. Reckitt Benckiser ...

Draftfcb lands $700 million Nivea ad business

The appointment ends TBWA s 25-year status as Beiersdorf s lead agency on Nivea but the network will continue to work with Beiersdorf on its smaller brands in Germany. Draftfcb, which was previously the incumbent on the account in 51 markets, will now expand this remit to nearly 90 countries and take lead ...

Profile: Global view, local focus

had the talent'), 42-year-old Gaa opted to study marketing and advertising at university in Germany ... in Germany. The 17 power brands will soon become 19, once RB finalises its 2.54bn purchase of SSL ...

Coty signs supermodel Klum to be the face of Astor

of 'Project Runway' and 'Germany's Next Top Model by Heidi Klum'. She has also represented Victoria's Secret ...

MediaCom and Starcom split £100m GSK media brief

GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...

Savlon ends TV hiatus with umbrella ad drive

Saatchi Saatchi Germany. The switch to a UK agency signals a shift in strategy by the Swiss company ...

Mindshare retains Unilever's £700m media business in Western Europe

the account in Western Europe, which includes the UK, France, Germany, Spain, Italy and the Netherlands, since ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

in Germany in 2000. Private-label progression Private-label sales have progressed over the past nine ... fail to realise that their market, along with Germany and Switzerland, is the most evolved store ...

Henkel kicks off £150m global media review

s European business, holding the account in the UK, Spain, Italy, Germany and the Netherlands, as well ... arrangements at all, nor in Germany." He added: "Mediaedge:cia and OMD are our global partners, and we'll stick with them." Henkel works with both agencies in Germany, and responsibilities were reallocated ...

Watch Unilever's latest Sure deodorant ad

-fareast-language:#0400; mso-bidi-language:#0400;} The campaign will run in the UK, France, Germany and Benelux ...

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