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Red Bull set to roll out Editions offering in UK

The three variants cranberry, blueberry and lime flavours will be called The Red Edition, The Blue Edition and The Silver Edition, respectively. Their single-colour cans mark a departure from Red Bull s usual livery. The range, launched in Austria and Germany last September, is sold ...

Lavazza awards €50m pan-European account to MEC

will handle the coffee brand's account in a number of European markets including Italy, UK, Germany, France ... Media's Vizeum in Germany and the Netherlands, and independent agency AMS in the UK. Lavazza said ...

Coca-Cola Christmas: The 50s

- German calendar In this 1952 calendar from Germany, Santa holds a bottle of Coke. This simple image ...

Coca-Cola to launch global Christmas campaign across 90 countries

Coca-Cola 's new Christmas campaign includes a television commercial, outdoor, cinema, digital and in-store promotions, led out of Coca-Cola Germany and run by McCann Erickson Madrid. The TVC titled 'Snow globe' will debut in the US on 21 November and the soundtrack 'Shake-up Christmas' by San ...

Coca-Cola promotes Howorth to drive activation

, as it strove to drive efficiencies. The business units were Iberia, Germany, North West Europe and Nordics ...

Drinks brands set to unite on recycling

in the UK, France and Germany. It included online surveys and focus groups of consumers who typically drank ...

MediaCom and Starcom split £100m GSK media brief

GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...

Guha takes control of GB and North West Europe units in Coca-Cola restructure

, Germany, North West Europe Nordics (NWEN) and Central Southern Europe. This replaces the current system of 10 units: Great Britain and Ireland, France, Germany, Iberia, Nordics, Benelux, Alpine ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

in Germany in 2000. Private-label progression Private-label sales have progressed over the past nine ... fail to realise that their market, along with Germany and Switzerland, is the most evolved store ...

Mark Ritson on Branding: Sellers' market

the business. Aldi has enjoyed remarkable success in Germany despite eschewing top brands, including Coke ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.