Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
in the US to a riverboat in Germany. In the UK, it has 150 such stores, with plans to treble that number ...
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Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York, with Saatchi Saatchi London adapting some ...
Muller's Lee Rolston on getting consumers talking about the yoghurt category
27 Oct 2011 | by John Reynolds
and funny. It appears his relationship with Muller's parent company, based in Germany, is arm ...
Brand manager of the week: Danielle McGee, Brand manager, Twinings
22 Jun 2011
took me off to live in Hamburg, Germany, for six months. I got the job through a recruitment fair ...
UM London retains £16m General Mills media in UK and Ireland
12 May 2011 | by Katherine Levy
account, as well as the markets of Spain, France, Germany, Switzerland and Austria. Omnicom s PHD also ...
Doing dairy advertising with flair and creativity
06 May 2011
as a co-operative with more than 15,000 dairy farmer owners in Scandinavia, the UK and Germany ...
Dr Oetker sells Onken yoghurt and scales back UK operations
11 Nov 2010 | by Daniel Farey-Jones
category, and Germany. The deal will lead Dr Oetker, which also makes frozen pizza and home baking ... is the no. 1 in the UK and the no. 3 in Germany for large pots of yogurt. This strong brand will enable us to consolidate our market position in our key markets of the UK and Germany, and lay the foundations for further ...
MediaCom and Starcom split £100m GSK media brief
06 Aug 2010 | by Mark Banham and Katherine Levy
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
Dentsu picks up Tetley tea European work
09 Jul 2010 | by Mark Banham
launched its fledgling European network last year and has offices in the UK, Germany, Italy and Belgium ...
Arla shortlists three agencies for pan-European media business
06 Jul 2010 | by Mark Banham
and digital channels in markets including the UK, Germany, the US, Canada, Australia and Russia. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
