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THIS WEEK: Vobis outlets to raise UK profile

late entrant. Its arch-rival in Germany is Escom, which began its own-brand line of retail shops ...

MARKETING MIX: The castaway client

1987, American Express. John Steward spent two years in Germany before coming to the UK 18 months ago...This Thursday, in case you hadn t realised, is Thanksgiving. A perfect time to cast away an American who has only ever worked for his country s real icon Brands - McDonalds, Coca-Cola and, since 1987, American Express. John Steward spent two years in Germany before coming to the UK 18 months ...

MARKETING MIX: A Cognac by any other name...

there. Asbach comes from Germany. Thus it is no more a cognac than it is a champagne, a sherry or any ...

MARKETING FOCUS: How Britain can still get it right

revolution. In the nineteenth century we were the workshop of the world, dwarfing France, Germany, Russia ... Switzerland 29 Argentina 6 Germany 30 Italy 7 Netherlands ...

SUPPLEMENT: MARKET RESEARCH; Pushing all the right buttons

was for Colgate - in France, Italy and Germany. Although the main application is different ...

 

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