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NEWS: HOTLINE

01 Dec 1995

in countries where ads are banned. Britain was likely to win the backing of Germany and the Netherlands ...

MARKETING MIX: The castaway client

23 Nov 1995

1987, American Express. John Steward spent two years in Germany before coming to the UK 18 months ago...This Thursday, in case you hadn t realised, is Thanksgiving. A perfect time to cast away an American who has only ever worked for his country s real icon Brands - McDonalds, Coca-Cola and, since 1987, American Express. John Steward spent two years in Germany before coming to the UK 18 months ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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